branding workshop

Our Branding Workshop effectively and concisely cuts through to establish the most important foundations of your business and brand.

The workshop takes around two hours to complete. A range of techniques are drawn upon, adapted to the direction your workshop flows, including:

+ Creative loosening up
+ Brainstorming
+ Break-out groups
+ SWOT analysis
+ Brand strategising and action planning

The objective is to create a clear sense of identity and what it is that makes your brand unique. From this information we create a document that will remain central to the companies ongoing success. It will form the foundation to everything you do.

extraordinary results naturally flow from these highly collaborative workshops

+ clear brand positioning
+ brand personality
+ unique sales proposition
+ key insights
+ strapline, tagline, business and product naming
+ fresh marketing ideas
+ business and product names, taglines and keywords
+ alignment of core values and brand essence between leaders and stakeholders

Collaboration, funneling key insights from previous customer research and experience. Involving leaders and managers who will leave the workshop with a strong consensus about a positioning statement and strategic directives.

other benefits include

+ Brand benefits and promise
+ Top level single-minded key message
+ Identifying emotional connections
+ Creating an engagement strategy
+ Fresh marketing strategies
+ Understanding the value of your brand
+ Informing and rallying management and employees
+ Guiding strategy and external communications via a creative brief for advertising agencies
+ Informing customer touchpoint
+ Building a foundation for other brand identity work

The Brand Positioning Workshop has been validated across numerous industries and business platforms over the past 10 years.

what you get

+ Pre-workshop discussion
+ Workshop
+ Draft of results and findings
+ Final report including a one page brand positioning guide

to get started

Contact us for more information or to book a Branding Workshop at your place or ours (Byron Bay conference facility).

Or complete an  Online Design Brief  to kick things off.

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